Sales Management and Marketing
Sales and marketing are on the “front line” playing a critical role in driving revenues, retaining customers, and achieving overall company objectives. Marketing managers ought to segment and choose target markets and get, keep, and grow customers through creating, delivering, and communicating superior customer value. We help our clients gain competitive advantage; we use rigorous analysis and a deep understanding of organizational processes to unlock the full potential of any company's marketing and sales resources. We engage our clients in analyzing and developing marketing mix in pricing, products/ service offering, promotion and distribution in order to realize sustainable economic results. Therefore, our work extends across marketing strategic planning, execution, and capability building, in addition to sales management and building a global brand. We are known to provide expertise in marketing and sales, and our capabilities also include proficiency in specific areas:- Consumer insights: consumer behaviors and organizational buying behaviors
- Holistic marketing: internal, relationship, performance and integrated marketing
- Marketing communication (promotion techniques): advertising, sales promotions, sponsorship and trade fairs & exhibitions
- E-Marketing: e-commerce, digital marketing and m-marketing
- Branding: fashioning brand-portfolio architecture and positioning and then connecting each brand with the customer, positioning—using both deep perception into customer behavior and rigorous business analysis. We share the 10 commandments of building a global brand
- Channels of distribution: using intermediaries to create value to customers
- Pricing has become even more crucial in these challenging times, as companies face shifts in customer demand and the threat of price wars. We help clients use pricing as a powerful tool to shape customer behavior, boost earnings, and drive brand perception. We also ensure that companies capture immediate profit through optimal pricing.
- Go-to-market strategy combines all the commercial functions—sales, marketing, brand management, pricing, and knowledge of consumers—to drive the bottom line. We help assess the effectiveness of our clients’ current marketing and sales capabilities, identify areas most in need of attention, and design a comprehensive program for improvement.
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